case study

Eliot Kim Photography

Eliot Kim is a Toronto-based professional photographer.

the challenge

To communicate, to potential clients, Eliot’s creative and professional versatility and expertise both cohesively and effectively.

the process

I discussed Eliot’s goals, needs and wants for his business at length. After getting a strong sense of his most notable strengths and ideas, I chose three brand words that capture his brand and would guide us as we worked on his brand identity.

Initial concept sketches for a wedding photographers pricing document.

Brand words

adaptable, reliable, classic

moodboards

I discussed Eliot’s goals, needs and wants for his business at length. After getting a strong sense of his most notable strengths and ideas, I chose three brand words that capture his brand and would guide us as we worked on his brand identity.

Initial moodboard for a wedding photographers pricing document.

concept development

results

Eliot has since shared that he’s felt more confident when connecting with potential clients. He shared that the final deliverable was in line with how he wanted to appear to his current audience and future clients and that he was very happy with it.