game concept + visual identity

FinalFinal: The Game

  • 2024

  • Adobe Illustrator

  • Visual ID print assets

FinalFinal: The Game card mockups.
FinalFinal: The Game logo.

about the game concept

The concept of FinalFinal:The Game was to have a logo design prompt game with the real chaos and unpredictability of client feedback and wild deadlines.

FinalFinal: The Game playing card designs.

background and ideation

With a love for a good design rationale and family game nights that prompt endless laughter and negotiation, I wanted to marry the two into a game that could be on every gift list for your graphic designer friend.

With the target audience being graphic designers, I knew that there was a risk in going with a minimal design, but I wanted to avoid anything that may too heavily influence the logo concepts developed in the game.

FinalFinal: The Game packaging mockup.

behind the name

Wanting to keep the game fun and lighthearted, I named the game FinalFinal after the frustration-induced names of design files. Other name ideas were included on the sides of the box to encompass all the name configurations used as a deadline encroaches.

next steps

With instructions and different game modes written and finalized, the next step is to design the actual instruction booklet. Because this game requires some knowledge of design principles and styles, the booklet also requires visual examples.